Substance abuse alerts

2015-06-11 06:00

The latest chapter in the City of Cape Town’s ongoing substance abuse strategy is playing out on social media, resulting in a spike in the number of people reaching out for help.

In March, the city’s Executive Mayor, Patricia de Lille, launched the next phase of the ‘I have a drug problem’ campaign. A few weeks later, in April, the City started its ‘Someone in Cape Town’ campaign hosted exclusively on Facebook and aimed specifically at young people.

In the seven weeks since the launch of the campaign, the ‘Someone in Cape Town’ page had attracted 10 151 likes, the various videos posted as part of the narrative were viewed 157 320 times on Facebook and YouTube, and 50 individuals reached out for assistance via the platform’s messaging function. Statistics from the City’s substance abuse helpline also reflect the increase in calls for assistance

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