T-shirt wars rage on as 7784 struts brand

2015-05-21 06:00


Artist turned businessman, Thembile Botha believes his stuff is great.

Artist turned businessman, Thembile Botha believes his stuff is great.

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Elokshini Lab owner Thembile Botha is never intimidated at all by the proliferation of t-shirt makers and branders in the townships.

Instead the young creative believes that in the hustle and bustle of township life “only the best will survive in this dog eat dog world”.

Born in Nyanga East but now residing in Khayelitsha, Thembile, describes himself as an artist.

He started in the field of arts at CAP and hold various qualification in Graphic Design, Desktop Publishing and in Sound Engineering.

Armed with more than 12 years experience in the design and printing industry-having worked at USS Graphics, Cape Craft, and the Design Institute, Thembile feels confident he will crack it in his chosen field.

“The idea of opening a company like this came after seeing people having to go to town in order to get properly designed stuff even though in most cases they end up not getting what they were hoping for,” he said.

“Here we just don’ design the work but we are experts in advising on matters like printing so that you get the best results and reduce costs,” he told City Vision.

His company offers services like logo designs, business cards, letterheads, posters, CD covers, vehicle branding and CV making.

“I want a satisfied client and so far I have a lot of those but I believe this company will grow because people like what I offer,” he said.

His famous t-shirts include the one written AK 7784, a play on the AK 47 machine gun, but also the celebration of being a Khayelitsha citizen.

“Those t-shirts were bought by many people because they identify with them,” he said.

Thembile is currently working on a huge order that will be unveiled on Madiba Day.

Call Elokshini Labs or simply call Thembile on 021 369889 or 0736172867,” he said

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