Kasis are alive, business booms

2016-09-15 06:00

There is a wave of township entrepreneurial spirit sweeping across the country.

Many townships are abuzz with activities that not only stimulate business activities but also spruce up social cohesion. I call this phenomenon a comprehensive township business revolution where business enthusiasts have established a gap in the population of the growing middle class in kasis. They have perfected their craft by measuring the living standards of the middle class and as a result established a market that is now thriving. This has also created a township pop culture which is influenced by savouring value chain opportunities that result from small township business ventures such as buy and braais, carwashes and clubs. This has not only created much needed spin-offs but has come up with the element of social investment that stimulates creation of wealth. The creative juices of township entrepreneurs have embedded themes that accentuate their businesses to appeal to their target market. Gone are the days when clubbing used to be a monotonous exercise where music was played and revellers danced. Today the set-up includes a lounge by the pool, a premium bar that serves as a VIP area, a beer garden for outdoor lovers, and a photo booth. The ambience that is created helps to deny the notion that quality enjoyment can only be found in the leafy suburbs.

nceba sizoko Mfuleni

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