Khayelitsha fashionistas create own platform to expose wares

2016-09-01 06:00
 Event organiser Bongani Matenjwa with some of his models.

Event organiser Bongani Matenjwa with some of his models.

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Fashionistas from Cape Town’s largest township have come up with a novel idea to address the lack of spaces for local creatives to showcase and sell their work.

Khayelitsha Fashion Week is now going to be an annual event and the founders hope it will give locals the neccessary exposure.

The first of these took place at the Lookout Hill on Saturday and saw seven fashion designers showcasing their wares.

At the two day event, models showed off the fashion pieces with the designers setting up stalls for potential clients to buy from.

Event organiser Bongani Matenjwa, told City Vision that they are aiming to make this event an annual affair to promote local creatives.

“We noticed along with few other designers that creatives in the textile industry do not have a platform to showcase their products here in Khayelitsha.

They use social media platforms, specifically Facebook to show their work and sell it and that is not enough.

We need a space where they can come together and not only showcase but build relationships and interact,” said Matenjwa.

Matenjwa said that the event was also a great opportunity for aspirant professional models to show off their skills on the catwalk.

He noted that there was a perception in local communities of fashion being a young people’s game.

“We noticed that the majority of attendants were young people but the clothes were for everyone in particularly the adults.
It was quite disappointing to see more of the older people at the show but all in all it was a success,” said Matenjwa.

He said that they will be working hard to improve the business aspect of clothing design in Khayelitsha and surrounds.

“The next phase is to set up business workshops for designers in order for them to generate revenue in their businesses.

So we are working hard in making sure that they gain the appropriate skills to make a good living from their talent,” said Matenjwa.

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