Misunderstood label aims to take local fashion design up

2017-02-02 06:01
Masande Dlanga, 22, and Xolani Nojekwa, 22, from Langa, are hoping to make waves in the fashion world with their label, Misunderstood. PHOTO: Mbongiseni MASEKO

Masande Dlanga, 22, and Xolani Nojekwa, 22, from Langa, are hoping to make waves in the fashion world with their label, Misunderstood. PHOTO: Mbongiseni MASEKO

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A youngster from Langa, who has launched a new fashion title, says they want to take the local industry to another level.

Misunderstood is the name of the brand and competition is the name of the game, he says.

Founder Xolani Nojekwa,22, is adamant that one day his label will crush all the others to be top of the range.

Nojekwa, a third year marketing student at Damelin College in Mowbray, started the label in 2016.

He said the course has opened his eyes to the endless possibilities of starting one’s own business label.

“I’ve always wanted to start a business, but I did not know how to go about it. The course helped me to think of the business idea.

I then approached a friend to sell the idea to, but she did not understand my vision. That is how I came up with the name of the company. We as people are misunderstood by other people in so many ways. Misunderstood inspires people to be different and to develop a sense of pride,” Nojekwa said.

His collection includes caps, summer clothing, T- shirts, hoodies and other clothing.

He launched the label at the Guga S’thebe Cultural Centre in December 2016.

“That event went very well. It also gave an opportunity to local artists to do live performances and poetry.

My dream is to grow the business. I want to see musicians wearing my label on their music videos. The feedback is positive, my customers love the brand. I am now financially independent since I started the label,” he added.

His label is projected at the youth.

Masande Dlanga, 22, who assists Nojekwa, was also full of praises for the project.

“It reminds everyone that they are misunderstood because they are being judged. We want the world to have understanding of the real life of people living in the townships. It is a good label,” Dlanga said.

Contact Nojekwa on Facebook: Misunderstood clothing, twitter:@misunderstood_twir.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Partner Content
How data is changing investments

Technological disruption is rife in many spheres of business and given the quantity of data available, it’s no surprise that the way in which asset managers work is also changing fast.

Behind the sparkle

Alluring, beautiful and timeless - diamonds are some of the most sought after gems in the world and are a true testament of everlasting brilliance. Let us take you behind the sparkle to show you the history behind this coveted jewel.


12 Cool cat facts

Here are some surprising things you may not know about your fascinating feline



Chocolate can be fatal for dogs
Spider-man star's adorable relationship with his dog
Do you know what you are feeding your dog?
Watch: Proof animals have souls
Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.