Taking consumers for a ride

2017-03-09 06:00

BIG business, including manufacturers, is taking the public for a ride at times.
Besides questionable marketing and claims that are sometimes dubious, there is a disturbing trend to reduce the size of packaged products, primarily foods (for humans and pets) and detergents, but without a price reduction.
Recently noted is a certain brand of ice cream (a good quality one) where the one size has been reduced from two litres to 1,8 litres with the price unchanged. Over a decade ago, the volume of canned cool drinks was reduced from 340 ml to 330 ml. No one complained.

Is it not now an opportune time for consumers to unite and take a firm stand against such actions which, if not protested against or challenged, will become the norm, leaving the consumer short changed? The core aim of business is profit making. By all means do this but in a fair and ethical manner.

A national consumer boycott would help where alternative brands can be purchased. This would help to open the eyes of the of the greedy companies who seem to be acting with impunity.



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