Skin-care mobile bus reaches out

2015-09-17 06:00
PHOTOS: supplied

Sibongile Mhlongo at the ‘Pay with Care’ activation.

PHOTOS: supplied Sibongile Mhlongo at the ‘Pay with Care’ activation.

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LAST year Nivea launched Care is Beautiful, a CSI initiative which celebrated and invested in South Africans, inspirational people who dedicate their lives to caring for others in their communities.

Beiersdorf South Africa invested over R1 million in 2014 in the people and NGOs behind its television commercial. It also distributed 45 000 care packs to consumers and 55 000 care packs to care-givers and social workers in December 2014.

An extension of Care is Beautiful is the new Nivea Pay with Care initiative, which aims to inspire care across South Africa.

Instead of asking people to reach into their pocket to donate or buy a product to show they care, Nivea is asking them to “pay with care”.

In addition Nivea has created a mobile “care bus” and an online shop to reach out to caring South Africans

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