Box brings fantasy to life

2015-09-16 06:00
READ literacy week
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FOR the third year in succession Read has launched a marvellously imaginative Readathon Red Reading Box – a reading and activity package designed to stimulate and grow young minds.

Since inception, this Readathon initiative has reached over 9 000 South African children nationally.

The campaign will kick off in September during International Literacy Week, says Katy Alexander of the Read Educational Trust.

According to a press release the theme this year is fantasy, a subject once underrated in its power to stimulate, excite and grow young minds. Weren’t electricity, aeroplanes, radio, telephones, television and the World Wide Web all fantasies? And they were brought to reality by minds that accepted no barriers.

The kind of minds the Read Educational Trust wants South African children to develop. Fantasy is for everyone, of all cultures, all over the world, and its origin is lost in the mists of time. It includes fairy tales, folk tales, legends, fables and myths.

What magic does the 2015 Readathon Red Reading Box hold in store?

It has a rich and magical mix of beautifully-illustrated stories, hands-on activities, a cut-out book, scrapbook, games and posters – all food for the mind to develop children’s creativity and take them on an exciting journey into the world of fantasy. When children read or hear stories about magical places and people, it helps them form in their minds new images and sensations that are not perceived through the senses – just as “pretend” play builds creativity.

Why it’s so important to build creativity

We use our creativity in everything we do – when making choices or things; when designing or planning; to solve problems and follow through our ideas; when just thinking. The more our creativity is developed, the better we do.

Through the creative process children gain confidence when making decisions, exploring their artistic abilities, trying their inventiveness. Through imaginative reading and play, children create imaginary situations and find ways to follow them through.

Sharing is an important part of developing the imagination. In the Red Reading Box are story-telling cards that prompt children to tell their own stories and let their imagination go wild, surprising you with their inventiveness.

Children have powerful imaginations that will be further stimulated by the beautiful illustrations and well-loved stories about fantastical creatures like monsters, dragons, fairies, trolls and giants in the Red Reading Box Fantasy Magazine and The Fairy Tale Book.

A reading list

In the box they’ll also find a list of old and new fantasy and fairy tales as recommended reading. Just watching children’s faces light up as they read about wise chiefs, beautiful maidens, talking animals, frightening monsters and amazing feats of magic is a reward in itself for any adult involved.

The list includes traditional and multi-cultural fantasy books, with personal opinions to promote a culture of story reading and telling.

The list also introduces children to revered writers of the genre, from Hans Christian Andersen and the Brothers Grimm to J.K. Rowling.

Children will also find the hands-on activities and games in the Red Reading Box nothing short of magical as they play out the fantasy themes involved.

Like the two previous Readathon Red Reading Boxes, the contents of this year’s gift box are all designed for fun and enjoyment. The Teachers’ Guide gives detailed instructions on how each element is to be used.

For more information contact Katy Alexander on 011-496-3322

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