Campaign supports elderly

2015-06-24 06:00
TURQUOISE cloth draped around a tree gives the background message on the campaign.

TURQUOISE cloth draped around a tree gives the background message on the campaign.

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THE Go Turquoise for the Elderly Campaign started on 15 May and concluded on 15 June.

This national campaign was held to celebrate the elderly and demonstrate that they should not be forgotten.

According to the Go Turquoise website, 1 million of the 2,75 million elderly people in South Africa are over the age of 75 years.

StatsSA indicates that 4,4% of elderly people in the Tsantsabane Municipal Area were over the age of 65 years in 2011.

This year, the focus of the initiative was based on elderly abuse.

Kumba Iron Ore, a business unit of Anglo American, believes in caring for its elderly and ensuring that they are not forgotten.

Kumba is actively involved and partners with other stakeholders in community projects for them.

“Abuse on older people is considered to be harmful acts toward an elderly person, such as physical abuse, sexual abuse, emotional or psychological abuse, financial exploitation and neglect, including self-neglect,” Cindy Ramnarayan, the communications practitioner, said.

According to Ramnarayan, the main aim of the Go Turquoise for the Elderly Campaign is to create a new awareness about the predicaments of the elderly and cast a light on what individuals, families, organisations and society can do to honour, revere and help their elderly to lead dignified and healthy lives.

She added that often little things could make a huge difference in the well-being of the elderly.

Showing care may mean pampering them and alleviating their work load; assisting them with simple things they need to get done and showing them that they are a very important part of our lives by spoiling them every day.

“Almost anyone can contribute in some or other way. This includes participating in employee volunteering by giving up a portion of your time to spend at old-age homes.”

The Kolomela Mine’s participation in this year’s initiative was handing out turquoise ribbons and information pamphlets regarding the campaign to employees and draping turquoise-coloured cloth around trees in the community to create awareness.

They call on everyone in the community to actively participate in assisting the elderly.

“This year, the Kolomela Mine will focus on the elderly for our Nelson Mandela Day project and we challenge other companies in Postmasburg to give their backing to our community.”

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