Campaign to spread hope

2015-07-29 06:00

MYARTS international will be running the BuyeleKhaya campaign during women’s month (August) and is looking for various institutions that support women’s causes and advocate for women empowerment to join the initiative.

The BuyeleKhaya campaign is aimed at giving hope to women and encouraging men to actively support women in their communities.

The campaign promotes the idea of men sending money home to their mother, wife, children or aunts.

It also supports any projects that promote and empower women.

This campaign calls on all men to come back home to their families and communities to support and promote the ubuntu spirit.

In this context, come back home means supporting your home, your mother, sister, children, niece and nephew.

The message behind the campaign is taken from a song titled Buyele’khaya, written by performing and visual artist Nathi.

He sings about a father who left his children with their mom for another place in a search of greener pastures, promising to send money home.

During the month of August, MyArts International will be hosting various events in four provinces to bring women together and empower them with career and business tools.

These events include a business and career exhibition, as well as a business development forum to empower women entrepreneurs.

The aim of these events collectively is to inspire women to build the courage to break free from the chains of limiting belief patterns, as well as overcome the societal and political conditioning that have traditionally kept them suppressed and unable to see their true beauty, skills and power.

The business and career exhibition will offer tools, information and encouragement, as well as inspiration and interaction between women that can be used as a guide on the journey of reclaiming power.

This exhibition will feature exhibitors ranging from SMMEs, SOEs, government, public and the private sector, as well as the Defence Force.

Women are encouraged to see and bring forth the beauty and strength within themselves, to be inspired to be the best they can be, and to let their spirit shine through.

The BuyeleKhaya campaign hopes to spread the message of hope in various communities across a wide variety of platforms.

) For more information regarding the campaign, call Denis Ackulay on 081-797-0321 or email him at dna@myarts.co.za. Lance Stehr can also be called on 011-646-3877 or emailed at muthalandpr@gmail.com

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