Campaign wants you to be safe

2015-04-30 16:13

ROAD crash fatalities and injuries represent an unacceptably high global problem, affecting all sectors of society, the Road Accident Fund said in a statement.

Drivers, pedestrians and all road users alike run the risk of perishing on the road due to irresponsible driving habits, such as speeding, use of alcohol, being fatigued and overtaking when it is not safe to do so.

Hot on the heels of the 2014 festive season is the Meet the #FutureYou Youth Campaign.

The Road Accident Fund (RAF) once again took to the roads on Monday (30/03) to promote road safety interventions at taxi ranks, petrol stations and via various media platforms with message maps to encourage road users to travel with caution on the roads during Easter.

Phumelela Dhlomo, RAF chief marketing officer, said while the RAF’s mandate was to compensate crash victims, the fund had identified many areas in road safety which had been previously neglected.

“To remedy this, we are heightening awareness of government’s 365 Day Road Safety Programme.

“The fund will continue to remind people about its existence with the hope that they will never need us if they all adhere to the rules of the road.”

Meet the #FutureYou Campaign’s key focus is to motivate road users travelling to church retreats, who are on vacation or are visiting family, to reach their #FutureYou by arriving safely at their destinations. Everyone wants to see tomorrow.

Everyone wants to progress to the next stage in their life and live their dreams to the fullest.

“We want you to live long enough to meet the #FutureYou; stay awake and alive on the road during this Easter period,” said Dhlomo.

In the event of an accident, crash victims are encouraged to register their claims directly with the fund.

To learn more about road safety tips follow the campaign on Twitter, Facebook and Instagram using #TakeCharge, #Easter, #FutureYou and #RAFRoadSafety

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