Network denies claims

2015-10-29 06:00

JOHANNESBURG. – The number of active monthly users on the mobile social network Mxit has fallen from 4,9 million in 2014 to 2,7 million in 2015. This is according to the South African Social Media Landscape 2016 report from World Wide Worx and monitoring company Fuseware.

This means that Mxit is far off its own previously-reported figure of 7,5 million users in January 2013.

Mxit was not willing to comment. The company did, however, point Fin24 to a statement it had released in March this year, from its chief executive officer, Francois Swart, in which he also criticised media coverage of Mxit’s user base.

“Mxit has 88 million registered users globally. We achieved 17 million unique app downloads in 2014, and our monthly active users (MAU) in January in South Africa (alone) were more than 2,7 million,” stated Swart at the time.

“Although the MAU for South Africa is lower than the same period last year, it is much higher than reported in the media. Our users continue to be the most engaged of any social media, and spend more than 90 minutes per day on the platform.

“There are a number of reasons for the decline in MAU, most notably the global momentum of WhatsApp over the past year and the rate at which we were able to prioritise development on smart operating systems at the turn of the decade.” – News24

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