Time running out for entrepreneurs to enter

2015-06-10 06:00

WITH just 13 days to go until entries close for the 2015 Sanlam/Business Partners Entrepreneur of the Year competition on 16 June, South African entrepreneurs are encouraged to enter in order to be recognised and rewarded for the hard work and passion that they put into their business, as well as the vital role they play within the country’s economy.

The competition provides entrepreneurs with the chance to win prizes to the value of R2 million, which include cash prizes to the value of R350 000, as well as valuable mentorship support, networking opportunities and associated marketing and national media exposure.

Now in its 27th year, the free-to-enter competition has become South Africa’s pre-eminent entrepreneurial platform, and embraces local entrepreneurship by providing an opportunity to showcase business achievements and elevate entrepreneurs’ profile, as well as their profits.

Christo Botes, spokesperson for the competition, says that the competition serves as a promotional tool not only to create awareness for entrepreneurship in South Africa, but also for local entrepreneurs to generate a credible reputation among competitors.

“Smaller business often can’t compete with larger market players’ marketing spend and national advertising campaigns. Not only are such competition platforms cost-effective, but if entrants are successful as finalists or winners, the awareness thereafter can have a significant effect on their business’ brand and bottom line,” says Botes.

An example is the 2014 Sanlam/Business Partners Entrepreneur of the Year winners of the judges’ prize – Dudu and Leema Mofokeng, joint owners of Legaci Dry Cleaners and Laundry Services – who, through the exposure gained from the competition, have raised the profile of their company and as a result have witnessed an increase in business enquiries and requests from prospective franchisees.

The competition is open to entrepreneurs in all industries and for businesses of any size. Categories include: Emerging Entrepreneur, Small Business Entrepreneur, Medium Business Entrepreneur, Innovator of the Year, Job Creator of the Year and overall Entrepreneur of the Year 2015.

Entrepreneurs interested in entering the competition can download entry forms online at www.eoy.co.za, as well as interact with fellow entrepreneurs on the competition’s social media platforms: Twitter: @EOY_SA and www.facebook.com/EOY.SA

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