Acutts comes to Bfn

2016-06-29 06:00

ACUTTS is South Africa’s oldest real estate company, specialising in South African real estate. The company was established in 1851 as R. Acutts & Sons, Land Auctioneers and Real Estate Agents. It is one of South Africa’s top-ten real estate franchise groups and a major industry role player.

Today, Acutts is a multi-faceted national entity comprising more than 70 franchises and outlets, including a Bloemfontein outlet.

It has passed from generation to generation and has always maintained its proud tradition of aiming to be the agents you can trust.

In February this year, the giant agency opened a branch in the Free State capital, focusing mainly on residential and commercial property sales, rentals, developments and auctions.

It has a seasoned and stable management team of three highly-experienced co-directors in the property industry, with ten estate agents whose experience spans more than a decade. The experience of 14 years in this industry, combined with an open-door policy by director Ruth Mahlatsi, has resulted in unparalleled access to valuable counsel for its clients.

“The Acutts Bloemfontein team makes every effort to ensure that they create a double-win scenario for both the sellers and buyers,” said Mahlatsi, who has a BSocSc (Industrial Psychology, Communication Science, Sociology) degree, obtained at the University of the Free State.

She also has certificates in Domestic Fares and Ticketing and in Galileo Full Reservations obtained at the Gauteng Travel Academy.

“For the past 17 years, my career has mainly been in ‘people business’, having worked in customer service, marketing, sales, advertising, event management and, to a lesser extent, administration roles,” she said. Mahlatsi’s approach of being an effective people’s person has served as a catalyst to venture into property.

“I thrive mostly in interacting with people. Property is obviously one of the basic needs of human beings,” she said.

By a sheer stroke of luck, she met an agent in 2001 who persuaded her to join him in the real estate company at which he had been the only black estate agent amongst 13 estate agents.

“Some people spend many years trying to establish their passion. For some, destiny seems to follow them. After working as an estate agent for three years, I felt that I needed a new challenge and felt a need to grow after doing the same thing every day.

“I started to work harder than in my first three years to meet more people with different property needs. It was research in disguise.

“I was also reading Real Estate Web, in which the National Estate Agents share the challenges they face and how they overcome them, until I felt confident to be on my own.

“Having membership in various property-related associations was a bonus,” said Mahlatsi.

“The greatest challenges are high capital costs, high marketing costs and recognition of our existence.”

The journey has its challenges and Mahlatsi too has had to face them.

“New stringent laws imposed by financial institutions make it difficult for prospective buyers to qualify for bonds. The common challenge is that clients are unable to pay a 10% deposit and have bad credit records,” said Mahlatsi.

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