Big events don’t just happen, they are planned

2016-02-24 06:00

DJ FRESH is a celebrity of note. Not only because of his musical talent, but due to the brand he has built in House Music.

He is a major draw card for events Z putting a famous name and face to an event gets the crowds there. It adds to the excitement and anticipation of those who will attend. Imagine being part of the team that is responsible for such an event!

An extraordinary event requires more than a poster and a famous brand name. For an event to be a rip-roaring success, great amounts of behind-the-scenes work is required. This is the reason that Boston City Campus & Business College has designed a diploma to teach students the skills required to successfully manage an event from beginning to end.

Event organisers are responsible for the production of events from conception through to completion. Events can include anything: exhibitions and fairs, flea markets, music festivals, sports events, corporate conferences, promotions, product launches and fundraising or social events.

“It is a fast-paced profession. You are usually working on tight deadlines. Potentially, a supplier can let you down at the last minute. Then you have to scramble through your contact list to find someone to fill in,” says Simone Jubiler of the Handel specialist marketing agency. “While the pace is tough, the outcomes are rewarding,” she says.

An event organiser is responsible for an entire event – the job description is very broad and will differ from one event to the next.

“Organising something like a music event with an artist such as DJ Fresh requires organising the venue, transport, liaising with traffic co-ordinators, seeing to the needs of the DJs and ensuring good security,” says Tsholo Mosaka, manager of DJ Fresh. He adds: “You will also work with ticket sales, promotions, advertising and social media.”

What kind of person should consider pursuing a career as an event organiser? The job requires someone who is creative and excellent at solving problems. An event organiser is hands-on and often works as part of a team. Event organisers need essential skills such as clear communication, excellent organisational competence and attention to detail. They must work well under pressure. “Every event is different,” says Jubiler, “there is always something on the go. You are dealing with so many different things at the same time you need to be able to switch your mind from one task to the next. It’s a real juggling act keeping many balls in the air at one time!”

The role of event organiser varies depending on the organisation and type of event involved. All of these varied roles are covered in the Boston Event Management Diploma. These include: market research, liaising with clients, producing proposals, budgeting, booking venues, ensuring legal obligations are adhered to, caterers, equipment hire, organising facilities for parking, traffic control, security, first aid, hospitality, the media, securing speakers or special guests, preparing delegate packs, and liaising with clients and designers to create a brand for the event. You will also need to oversee tickets, posters, catalogues and sales brochures, as well as social media coverage.

Organising an event means that you will have to be available to troubleshoot and to ensure that everything runs smoothly. This is a lot of fun, but can be exhausting. It may also involve travel away from home.

It is not just the planning for the event and the actual event that you will be involved in. You will also be involved in the final part of the process which includes overseeing the dismantling and removal of the event and clearing the venue efficiently. This also entails post-event evaluation.

“People pay good money to attend shows,” adds Jubiler. “It is unthinkable to have something go wrong. Event managers really need to know their stuff. It is essential to invest in good training and to spend some time gaining practical experience before you embark on a fulltime career. To succeed in the events industry you need to be creative, and you have to like working with people and have lots of energy!”

The diploma that Boston City Campus & Business College offers is the diploma in Event Management (qualification code: HDIPEM) on NQF Level 6.

Contact Boston Bloemfontein: 051-447-5700, e-mail bbcbloemfontein@boston.co.za or visit www.boston.co.za, or look on Facebook.

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