Cheetahs dress for success in new kit

2016-02-17 06:00
PARADING NEW KIT: From the left are Francois Venter (Cheetahs captain), Reniel Hugo and Raymond Rhule.  Photo: Supplied

PARADING NEW KIT: From the left are Francois Venter (Cheetahs captain), Reniel Hugo and Raymond Rhule. Photo: Supplied

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THE wait is finally over! The Toyota Cheetahs have launched their new kit for the upcoming rugby season, supplied by their official technical and apparel partner, Puma.

The new kit, which was launched recently, marks the beginning of their new era as the sole shareholder of the Toyota Cheetahs franchise – after having shared a Super Rugby franchise with neighbours Griquas and Griffons.

The Cheetahs will don the new jerseys, featuring a return to a traditional all-white home strip and an all-orange away strip, for the first time when they face the Jaguares from Argentina in the Super Rugby opener on Friday, 26 February.

The match will be played at the Free State Stadium in Bloemfontein at 19:00.

“Puma has once again delivered an outstanding jersey that brings together the traditions of the Toyota Cheetahs and the modern outlook on the game of rugby,” said Harold Verster, Cheetahs managing director.

“We look forward to seeing the new generation of Cheetah players make their mark in this year’s Super Rugby competition,” he added.

The jersey sports a new logo of a sprinting Cheetah on the upper left chest and is further enhanced with a modern Cheetah watermark symbolising the new generation of Cheetah player that has all the traditions associated with Free State rugby, but possesses skills, power and agility required by modern Super Rugby.

“It gives us great pleasure to introduce the new kit design for the 2016 season – we know we have kept the fans waiting for this one and we hope that they like the design, which symbolises the team moving into a new era,” said Brett Bellinger, Puma South Africa’s marketing director.

“We wish the team and management all the best of Puma luck for the coming season.”

Meanwhile, the Cheetahs have added Twizza to their long list of sponsors after signing a deal with the carbonated soft drink manufacturer and distributor.

“We are very proud to welcome Twizza to the Toyota Cheetah family.

“Twizza is more than just a sponsor, as they will also have sole soft drink pouring rights in the Free State Stadium,” explained Verster.

“Our philosophy of building a family culture in our stadium is shared with Twizza and we look forward to a long and prosperous association between the two brands.”

Ken Clark, Twizza CEO, expressed his delight about his company’s partnership with the Cheetahs.

“We believe it’s because of our exceptional quality, our exceptio-nal customer service and ensuring we have the best range to meet consumer demand,” he said.

“Our association with the Toyota Cheetahs is a big step for Twizza – not only to promote our brand, but also to be associated with a sports brand that has earned respect over many years within and outside South Africa.

“We believe that this association will be mutually beneficial for both brands,” concluded Clark.

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