Dedication pays off

2017-08-30 06:01
Falatsi Malefetsane

Falatsi Malefetsane

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Young music producer Falatsi Malefetsane is living his childhood dream.

He has his hands full producing for other artists and working with a number of DJs and artists. Going by the stage name Presh Beat Master, he has set up his own studio.

“Music production has always been the thing I wanted to do most. I grew up in a family that loves music,” said Malefetsane.

He was born and raised in Botshabelo, which he left to settle in Bloemfontein. His career so far has a span of 13 years, having started in 2005. He continued to pursue his dream after completing Gr. 12 in 2010.

Apart from being influenced by a musically inclined family, he also got outside influence from Oscar ­Bonginkosi Mdlongwa, popularly known by the stage name Oskido, who is a recording artist, DJ and record producer.

“I got influenced by DJ Oskido; he made me fall in love with house music. I started producing house music because I found it easy to work on and to sing. As much as I’d like to be a singer, I do not have a voice to do it. I can only direct someone on how to sing.”

He said his passion for music drove him to work his way up without a mentor, learning from every mistake. His career took an exciting turn after he met Teboho Mputse, aka Pro-matrix, a hip-hop artist and songwriter.

“He showed me ways to succeed in the music industry. Then we formed a production company called 20cents Production. After a few years we met Iam’Gunner Serame Molehe, hip-hop artist and song writer, with whom we worked to achieve my goal.”

Malefetsane enrolled for a short training course in 2013 and was mentored by his idol, Oskido. On completing the programme, he said then received studio grand delivered by Oskido.

“I realized that what I was doing was not just for entertainment, but business.”

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