Eastern FS gets brand new paper

2016-10-26 06:00

After nine years, this will be the last edition of Express Eastern Free State.

Media 24 is consolidating its local newspapers in the Eastern Free State to improve market penetration and ensure a better service to advertisers and readers in the area.

The three Eastern Free State locals in the Sentrale Plaaslike Koerante (SPK) group of Media 24 will be replaced by a single new entrant in the market.

From 1 November, the locals Vrystaat and Maluti, both covering specific focus areas in the region, will be substituted by a new local paper, Vrystaat Nuus/News.

The paper, a free sheet, will be published from Bethlehem on Wednesdays and will be distributed from house to house in neighbourhoods in Bethlehem, Senekal, Reitz and Ficksburg, as well as at certain hot spots like agricultural businesses.

The company also announced that, owing to challenging market conditions, Express Eastern Free State is to be closed down at the end of October.

Jeannine van Zyl, CEO at News Central, expressed the company’s gratitude and appreciation towards all the readers and advertisers that have supported Express Eastern Free State over nearly a decade.

She also thanked the editor, Tladi Moloi, and the sales and other personnel over this period for their contributions.

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