Future of tourism put in spotlight

2017-08-09 06:02
Sisa Ntshona, CEO of SA Tourism, speaking up about the importance of tourism. Photo: Boipelo Mere

Sisa Ntshona, CEO of SA Tourism, speaking up about the importance of tourism. Photo: Boipelo Mere

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

The future of tourism within the Northern Cape and South Africa was put in the spotlight on Thursday (03/08) when local, national and provincial stakeholders gathered at the Big Hole Protea Hotel for a brainstorming session.

The objective of the session was to develop a deeper understanding of the future of tourism, the challenges and opportunities and how they can jointly contribute to the sustainable momentum and success of Northern Cape tourism.

The session was hosted in partnership with SA Tourism, the Northern Cape Tourism Authority, the Department of Economic Development and Tourism and local government tourism departments.

Current plans, strategies and activities aimed at unlocking the sustainable potential of tourism within the province are the 5-in-5 Strategy, Northern Cape Tourism Insights, SAT Tourism Insights and the new campaigns We Do Tourism and Good Times in a Box.

Sisa Ntshona, CEO of SA Tourism, emphasised the importance of tourism as a potential contributor to the economy of the Northern Cape.

He further pointed out that traditional destinations should be relied on for growth or job creation.

The 5-in-5 Strategy means that South Africa wants to attract an additional five million tourists within the next five years.

“The strategy is to use the countries that we are going to be visiting to source those tourists,” Ntshona elaborated.

“We are going to be using our ten offices around the world, as each one is set a target that they contribute towards South Africa.”

He added that each one of the nine provinces also has to share a slice of their cake in terms of tourism internationally and domestically.

He pointed out the importance of ensuring that the province has the correct capacity in terms of accommodation and experience they are going to share.

Through sessions like these, SA Tourism gives provinces like the Northern Cape the opportunity to profile itself in its uniqueness.

Seeing that the province is at the bottom of the list in terms of expenditure on holiday trips, he urged that the province sells its own uniqueness to other South Africans and the international market.

According to SA Tourism, the projected provincial contribution from South Africa’s domestic and holiday trips are rated between R2,6 million and R3,6 million on average throughout all provinces.

The Northern Cape stood at R0,5 million in comparison to Limpopo at R8,3 million.

The role of local municipalities and partnerships in promoting tourism within the province was also put in the spotlight as local stakeholders questioned their interest in the matter.

Highlighting the critical role of local municipalities, Sharron Lewis, the CEO of the NCTA, mentioned that a memorandum of understanding is being signed with regard to their roles in the different events.

Admitting the existence of challenges, she added that the partnership with municipalities, especially with the Sol Plaatje municipality, has launched new tourism plans.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
Watch: Investing in the future through child development

An investment of R32-million into 11 early childhood development centres is changing the future for children in the Northern Cape.

Partner Content
What all investors should know about index investing

Index-linked investments are growing fast in popularity globally, and are growing in size and complexity too.

/News
 

Weird things dogs do

Caught your dog doing something... well a little bit odd? Don’t worry, there’s a simple explanation for his behaviour.

 
 

Paws

Makeover saves dog’s life
For the love of Corgis!
Can we communicate with our pets?
8 great natural remedies for your pet
Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.