New paper in Eastern FS

2016-10-12 06:00

MEDIA 24 is consolidating its local newspapers in the Eastern Free State to improve market penetration and ensure a better service to advertisers and readers in the area. The three Eastern Free State locals in the Sentrale Plaaslike Koerante (SPK) group of Media 24 will be replaced by a single new entrant in the market.

From 1 November, the locals Vrystaat and Maluti, both covering specific focus areas in the region, will be substituted by a new local paper, Vrystaat Nuus/News.

The paper, a free sheet, will be published from Bethlehem on Wednesdays and will be distributed from house to house in neighbourhoods in Bethlehem, Senekal, Reitz and Ficksburg, as well as at certain hot spots like agricultural businesses.

The paper will target readers of LSM 5 to 10 in these towns and will be bilingual in both Afrikaans and English.

The company also announced that, owing to challenging market conditions, Express Eastern Free State is to be closed down at the end of October.

Gert Coetzee, editor of Volksblad and editorial head of SPK, envisages that the new Vrystaat Nuus/News will meet with the demand of readers and the market in this particular area. “Strong local news, human interest and community involvement will remain the mainstay,” he says.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

How much food do you need to concentrate?

We have been taught that we need three meals a day in order to make it through the day and while most of us indulge in more than our fair share there is a large portion of South Africans who are living off barely enough to sustain them.


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.