Surprise awaits

2016-11-02 06:00

A huge surprise awaits readers of Express. Your favourite newspaper has been revamped and next week the new, fresher and modern redesign will be introduced.

According to Christo van Staden of Media 24, parent company of the Express newspapers, the eye-catching design was necessitated by the changing times we live in.

“We live in a time in which constant change is a given. However, we did not do the revamp only for the sake of change. The masthead of Express, for instance, was adapted to become a stronger reflection of the variety of news the paper carries as a dynamic local paper, telling the stories of the community and informing our readers about the issues and challenges facing our society.

“In the redesign, we also addressed the body type, since we have to consider that our readers are constantly developing and adapting to the new digital era. We therefore introduced more modern, reader friendly font types for modern readers who have also become used to sourcing news and information from the internet and social media.”

The new slogan will also be a surprise for readers, stating exactly what the paper stands for. So make sure to get your paper next week.

Van Staden challenges readers to look at the new design with a critical eye and to give feedback.

“I do believe that our readers will be pleasantly surprised. Teboho Setena, editor of Express, says the comprehensively redesigned, new-look publication comes with innovation in layout and content.

“The makeover exercise represents the quality this publication attaches to the opinion of its valued readers and advertisers. While executing the revamp and to reposition the 25-year-old paper, the group has kept in mind the interests of advertisers and readers, ensuring that its hard-core editorial values and identity are not compromised. Express is committed to raising its news and other editorial content to new levels of excellence.”

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