Yearly event can boost economy

2017-04-26 06:00
Among dignitaries of Bloem Show present at the launch of the 2017 edition on Wednesday (19/04) at the Bloemfontein Botanical Gardens were, from the left: Tebogo Seseane (Bloem Show consultant), Mpolokeng Mahase (Mangaung Metro mayoral committee), Elmarie Prinsloo (Bloem Show chief executive officer), Elize Davids (manager at Absa) and Len Davies (President of BloemShow). Photo: Mlungisi Louw

Among dignitaries of Bloem Show present at the launch of the 2017 edition on Wednesday (19/04) at the Bloemfontein Botanical Gardens were, from the left: Tebogo Seseane (Bloem Show consultant), Mpolokeng Mahase (Mangaung Metro mayoral committee), Elmarie Prinsloo (Bloem Show chief executive officer), Elize Davids (manager at Absa) and Len Davies (President of BloemShow). Photo: Mlungisi Louw

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In an effort to boost the local economy, Elmarie Prinsloo, chief executive officer of Bloem Show, has encouraged the private and public sectors to seize opportunities during the show to strengthen economic ties.

She made the call during her address at the Bloem Show launch on Wednesday (19/04) at the Bloemfontein Botanical Gardens.

Prinsloo said this event remains a cornerstone in the central region and the greater Bloemfontein and can help boost South Africa’s ailing economy.

“The Bloem Show has proven over the last 134 years to be one of the major events in Bloemfontein, contributing significantly to the economic growth of the city and the region.

“Thanks to exhibitors, the fun fair, security, cleaning and gate staff, Bloem Show creates an economic injection into Mangaung and the Free State of more than R33 million through spinoffs from spending at local businesses, hospitality accommodation, fuel stations and food companies,” said Prinsloo.

Prinsloo said that more than 60% of visitors and agri-participants in the Bloem Show were not residents of Bloemfontein. This proves the event is critical in driving the economy. The staging of the show itself creates more than 1 000 temporary employment opportunities.

According to Prinsloo, the Bloem Show is also the perfect platform from which to unlock commercial opportunities, attract investment and enhance business activities.

Prinsloo said seizing such opportunities at the show has yielded positive results in the past and more partners have come to the fore to support the event.

This year’s Bloem Show will run over 11 days from 27 April until 7 May. The visual theme of this year is “Colour Me Crazy”.

Prinsloo said this year’s show will be a unique variety of about 400 quality exhibitors participating.

She said more than 20 top artists will be performing and 19 agri ­championships, of which ten are national and one international, will take place.

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