Pretty Things for Little Things campaign

2016-06-08 06:00

PRETTY Things for Little Things is a two-prong campaign encouraging the creative talents of, in particular­, senior citizens, with the resulting goods being given to children in disadvantaged com- munities­.

Founded in 2003, the Shoprite group, in conjunction with Age-in-Action is once again sponsoring the Pretty Things for Little Things campaign­ with the guiding principle­ that all children are deserving of things that can help give them a happier and more fulfilling life.

Run as a national competition with generous prizes, entrants are challenged to use talents to make items from any material, as long as they are practical, durable and safe.
There are four categories - soft toys, blankets, clothing or other, which includes articles made from materials such as wood, tin or wire. Submissions open from 1 June and close on 31 August.

Although the campaign is open to everyone, only senior citizens 60 years or older are eligible for prizes­. Items can be entered at any Shoprite or Checkers store or at any of the Age-in-Action regional offices.

Three winners per category will be selected in each province. The provincial winners each receive vouchers to the value of R2 000, R1 500 and R1 000 for first, second and third places, respectively.
National winners receive vouchers to the value of R5 000, R3 000 and R2 000 for the top three positions, respectively.

The campaign is a practical demonstration­ of how a retailer as large as Shoprite can join forces with an often forgotten, but important part of society – senior citizens – to bring joy to thousands of children across the country.

For more information on how you can make a difference, visit

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