Project Thirst

2016-02-10 06:00
Shoprite drought assistance.

Shoprite drought assistance.

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THIS is a familiar scene throughout the drought-stricken areas of South Africa, but donations of water are being organised to help the many communities who are without water.

Shoprite Group’s KwaZulu-Natal division is ramping up its drought-relief efforts through Project Thirst, an initiative launched to assist affected communities.

Project Thirst will match every five-litre bottle of fresh drinking water donated by consumers at and Shoprite and Checkers supermarkets in KZN are participating in this initiative by selling five-litre bottled water at the lowest possible price and making designated collection points available in-store.

Donations will be distributed to drought-stricken towns in KwaZulu-Natal twice a week, specifically to community organisations supporting vulnerable people, such as the elderly, women and children.

Project Thirst was initiated by Shoprite Group’s KZN division and is supported by Independent Newspapers, Unilever, Thirsti and Gift of the Givers.

In recent weeks more than 200 000 litres of water have been donated or transported to various towns in the Free State, North West and KwaZulu-Natal.
The group has a long history of reaching out to communities when impacted by disaster, and will continue its drought-relief efforts for as long as needed.

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