Book reveals author’s business secrets

2017-09-12 06:00
Photo: suppliedBrian Adams with a copy of his book, ‘Of Course You Can’.

Photo: suppliedBrian Adams with a copy of his book, ‘Of Course You Can’.

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AUTHOR Brian Adams launched his latest book, Of Course You Can, in Durban recently.

Adams was born in Cape Town and educated at Rondebosch Boys’ High, the University of Cape Town, Stellenbosch University and Unisa.

After serving in the SANDF in many command and operational posts, he left in 1992 with the rank of colonel, to take up a senior position with a major South African listed company in Durban where he now lives.

In 1996, he and some colleagues were given the opportunity to undertake a BEE management buy-out and establish their own enterprise, and he has been managing his own business ever since.

Adams is excited about sharing the business lessons with fellow South Africans.

The author told Hillcrest Fever he wants to educate entrepreneurs on how to achieve success and improve ethics in the workplace, and defeat workplace crime.

He said he got into writing because of his love of reading and sharing information.

“It was probably just a logical next step at some stage along my journey.”

Adams said he has been shaped by many people he has read about and who have crossed his path.

Speaking about his latest book, Of Course You Can, Adams said: “A few years ago I presented a workshop at my church and some of the people who attended suggested I write a book.

“I put pen to paper and finally launched the book this year.”

Adams said the book is a practical guide to starting and managing one’s own business in South Africa.

“This is a must-read book for people of all ages who are thinking of starting their own business, or who have already taken the big step and may be wavering.

“It also speaks to those who have tried before and ‘failed’ and wish to try again.”

His message to the youth: “Firstly get your education, and then get formal employment for a couple of years. This is not meant to be demotivating.

“Some young people just get out there and start a business, which may be as basic as selling stuff at a flea market.

“Doing this they get experience, learn the basics­, bump their heads and possibly fail.

“This will likely be the first of a long list of businesses they will start, and, if they hang in, the chances are they will eventually find the one that will be the perfect place for them to pour their energy and passion into.”

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