Cartoon Network launches anti-bullying campaign

2017-07-04 06:02
Double amputee Paralympian, Ntando Mahlangu, has teamed up with Cartoon Network to launch the 2017 anti-bullying campaign.Photo: supplied

Double amputee Paralympian, Ntando Mahlangu, has teamed up with Cartoon Network to launch the 2017 anti-bullying campaign.Photo: supplied

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CARTOON Network Africa teams up with paralympian medalist, Ntando Mahlangu, for its 2017 CN Buddy Network anti-bullying campaign, encouraging viewers to “Be a Buddy, Not a Bully”.

The 15-year-old, double amputee Paralympian, Ntando, has teamed up with Cartoon Network to launch the 2017 anti-bullying campaign, CN Buddy Network, in Africa.

The campaign aims to raise awareness around bullying, empowering children of Africa to take positive action against discrimination and bullying, on and offline. Cartoon Network’s CN Buddy Network is a global anti-bullying campaign that started with Cartoon Network US and was then adopted by the EMEA region. CN Buddy Network was launched in Africa in 2016 in partnership with gold Olympic medalist and world record holder, Wayde van Niekerk.

“What an honour to follow in the footsteps of Wayde van Niekerk, CN Buddy Network’s brand ambassador for 2016. Wayde is an amazing athlete and I aspire to be like him one day. To learn that he was once bullied, was an opportunity for me to be brave and speak out about my experience in order to raise awareness around discrimination regarding disabilities,” says Ntando.

“I am proud of who I am and what I have accomplished and I hope my bully can see me now! I was so excited when Cartoon Network approached me, I appreciate having the opportunity to inspire other kids like me, to be proud of who they are.”

As part of the initiative, Cartoon Network, the leading children’s TV channel, available across Africa, will be collaborating with Childline and SaveTNet Cyber Safety, two non-profit organisations that will work collectively to assist children exposed to all forms of violence and create a culture of children's rights in Africa.

Childline South Africa National Executive Officer, Dumisile Nala says: “Bullying in schools is a worldwide problem that impacts adversely on school climates and this can have a devastating impact on young people.

“It can affect their confidence, their school work, leave them feeling isolated and friendless, and even make them feel that life is not worth living. That’s why Childline is delighted to partner with Cartoon Network again to reach out so that the kids do not have to suffer in silence!”

“Cyberbullying has a long-lasting effect and we encourage viewers to consider the consequences of what they share via digital platforms,” says SaveTNet Cyber Safety Chief Executive Officer, Rianette Leibowitz.

“This year’s series of bespoke ‘Be a Buddy, Not a Bully’ animations makes use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for our viewers, encouraging them to stand up and speak out against bullying.”

- Supplied

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