Child Welfare’s Project L3 launched

2016-03-08 06:00
Photo: jyothi laldas Karnegie Govender from Child Welfare KwaDukuza presents national executive director for CWSA Peter John Cloete with a token of appreciation.

Photo: jyothi laldas Karnegie Govender from Child Welfare KwaDukuza presents national executive director for CWSA Peter John Cloete with a token of appreciation.

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CHILD Welfare SA:KwaDukuza made an indelible mark in the history of Child Welfare after launching Project L3 at a gala ceremony at the Sibaya Casino and Entertainment Kingdom on Wednesday last week.

Project L3, which stands for Live, Love and Learn, was introduced to various KwaZulu-Natal societies at a pre-launch last month and became an “overnight sensation”.

The project which carries the message of child protection with the slogan “Vikela Abantwana” was pioneered by KwaDukuza branch of the Child Welfare South Africa (CWSA) and has been adopted by several other branches across the province, including Child Welfare Pinetown.

Dignitaries at the launch included national president of CWSA Ajit Ramasar, national executive director for CWSA Peter John Cloete, patrons of CWSA and CWSA: KwaDukuza respectively Ashok Sewnarain and Vivian Reddy,CWSA regional director Saras Desai, CWSA: KwaDukuza president Sandeep Oudhram and his team together with representative from the various CWSA branches in the province.

The project, which was the brainchild of society president Sandeep Oudhram and his management board, will replace the annual Tekkie Tax drive that the society usually participates in.

Addressing guests Oudhram explained that the project is designed to keep the society economically afloat with an initiative that is specific to Child Welfare

“The project will coincide with Human Rights month, since the aim is to raise awareness in terms of child protection. Our slogan is ‘Vikela Abantwana - Protect Children’ and our colour is green. The day for the event, much like Red Nose Day, is 18 March.”

Badges and wrist bands, available at R10 and R15 respectively, were made as the items for sale this year and they hope to add in sunglasses and other interesting items as time goes on.

It will be marketed in schools and places of business, however, schools will receive a R1 incentive per item sold for themselves if they choose to participate in the project.

Commending the initiative, Cloete said the aim of CWSA is to one day make it possible for children to grow up happy and in an environment free of fear.

He thanked donors Sewnarain and Reddy for assisting in their initiatives to make this a reality.

Cloete also announced that once Project L3 is adopted nationally, Oudhram will be heading the initiative as the national co-ordinator.

Both Sewnarain and Reddy lauded the hard work done by the CWSA and pledged their on going support.

Sewnarain also donated R50 000 toward the Project L3 initiative while Reddy pledge to purchase a wrist band for each of his 5 000 strong staff at Edison Power.

Ramasar said he felt particularly proud hearing all the good things that were being said is proud to be associated with CWSA.

“CWSA and its affiliates have been able to operate optimally, despite various challenges, and provide services to the community. We are indeed indebted to CWSA: KwaDukuza for having conceived and initiated this project.

“I am also excited to hear Sandeep will be our national co-ordinator, we have a lot of faith in him.”

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