Cool drink company’s Comrades connection

2017-06-06 06:00

COCA-COLA, Comrades Marathon’s official race partner, is calling on all South Africans to show their support in the world’s greatest ultra-marathon by celebrating their Comrades memorable #milestonemoment. On race day race enthusiasts who share their Comrades Marathon #milestonemoment on @CocaCola_ZA will stand a chance to win exciting Coca-Cola hampers.

Tackling the ultimate human race, runners and supporters tend to break the race up into achievable milestones to help them reach the finish line and Coca-Cola will be there to celebrate every milestone with each of the 20 000 runners as well as the supporters.

Fetsi Mbele, senior communications manager: Brand Experience, Coca-Cola South Africa said: “Coca-Cola’s long standing partnership with the historic marathon is a special one that demonstrates the shared values of Coca-Cola and the Comrades Marathon - inclusiveness; closeness; optimism and authenticity. We are excited to be bringing the idea of celebrating every milestone, bringing everyone involved in the race, from runners to spectators with supporters and athletes.”

There are a number of exciting activities to get involved in, whether you are running the greatest ultra-marathon or simply supporting a loved one conquer the ultimate human race.

“As part of the build up to the race, Coca-Cola invites everyone to visit the Coca-Cola Expo stand at the Comrades Marathon Expo hosted at the Durban Exhibition Centre from June 1 to 3, where they can stand a chance to win Coca-Cola hampers.

“Visitors will be taken on a journey of the celebratory Comrades Marathon milestone moments, featuring both runners and supporters. The stand will also highlight the popular route profile with all the Comrades Marathon milestone marks as well as the new exciting Coca-Cola Celebration Zone at the 60 kilometre mark.

“This year, for the first time, Coca-Cola will help everyone push through the remaining kilometres at Camperdown with a new Coke Celebration Zone where spectators will be having the best view of the race while enjoying their favourite Coca-Cola drink.

“The Coke Celebration Zone will also be home to an exciting addition called the Coke Supporters Lane. Here some of the spectators visiting the zone will have an opportunity to celebrate the Coca-Cola 60 km milestone and run with their runner for 60 metres encouraging them to continue powering through the last 26.73 kms of the race.

“We look forward to bringing enjoyment with every sip of Coca-Cola and celebrating big and small milestones with everyone involved in the race,” said Mbele.

To find out more follow @CocaCola_za on Twitter or search #milestonemoment on Twitter. - Supplied.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
Watch: Investing in the future through child development

An investment of R32-million into 11 early childhood development centres is changing the future for children in the Northern Cape.

Partner Content
What all investors should know about index investing

Index-linked investments are growing fast in popularity globally, and are growing in size and complexity too.

/World
 

For the love of Corgis!

WATCH: 35 Corgi's to make your day! If they’re good enough for the Queen of England they’re good enough for us.

 
 

Paws

Can we communicate with our pets?
8 great natural remedies for your pet
Buying a puppy? Don’t get scammed!
WATCH: These funny animal videos will make you LOL!
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.