Festive gifts of play conquers loneliness

2016-12-20 06:01
 Photos: supplied Andrew Law and Saanvi Ramdass joined the Toys R Us team at Tafta’s John Conradie House and Langeler Tower giving seniors nostalgic gifts of play.

Photos: supplied Andrew Law and Saanvi Ramdass joined the Toys R Us team at Tafta’s John Conradie House and Langeler Tower giving seniors nostalgic gifts of play.

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EVERYONE looks forward to celebrating Christmas with family and loved ones. However, the elderly at the city's Care facilities anxiously await a glimpse of their kin. Sadly for some, the wait stretches for hours, days, and sometimes the families never come.

Like every year, hundreds of senior citizens at Tafta - The Association for the Aged - will celebrate without their families.

But the organisation has ensured year after year that their residents never feel alone. This year is no exception.

They joined forces with South Africa’s leading toy retailer, Toys R Us, in an effort to take the fun of Christmas to the elderly.

The toy brand, popularly known to bring much excitement to youngsters over Christmas managed to spread cheer to elderly residents in a surprise visit, with gifts of nostalgia, taking the old folk on a fond journey down memory lane.

With timeless toy classics which were firm favourites from as early as the 1960s including Monopoly, Snakes & Ladders, Chess, Domino’s and Bingo, the Toys R Us team hand delivered these toys to Tafta’s residents at John Conradie House and Langeler Towers this week.

“We extend our heartfelt gratitude to Toys R Us for reaching out to the residents at Tafta; these special people often go unnoticed at this time of year. Seeing so many of our elderly people at play, and the sight of an old lady hugging a soft toy with such tenderness was really heart-warming, what was she remembering? Her favourite toy as a child her child or a grandchild never seen? These precious moments were brought about by the generosity and thoughtfulness of Toy R Us. I cannot thank them enough,” said Tafta CEO Margie Smith.

Smith, applauded the Toys R Us team for being thought leaders, a company founded to help children turned their attention towards the elderly and allowed them the opportunity to reflect on old memories – they too can play.

“We are delighted to be given the opportunity to remind the residents at Tafta of their youth and that despite their age, they can still remain young at heart,” said Nicole Annells, marketing manager, Toys R Us South Africa.

- Supplied.

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