Food Lover’s Hillcrest turns 1

2016-01-26 06:00
Gilbert Rocha and wife Maria invite people to Food Lover’s Hillcrest. Photo: Kalisha Naicker

Gilbert Rocha and wife Maria invite people to Food Lover’s Hillcrest. Photo: Kalisha Naicker

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ONE year ago Gilbert Rocha and wife Maria took over Food Lover’s Hillcrest store with a dream of transforming the store to a prestigious outlet in the neighborhood - a title which was previously associated with the store.

Today, the duo confidently claim the task is almost complete.
“Last year was a year of change. We had many challenges, yet with our staff we have overcome this and are on our way to success,” said Gilbert.

Maria says the store’s focus was to supply­ customers with the freshest fruit and vegetables at affordable prices.
“We also aimed at customising our in-store departments such as our butchery, bakery and the deli and we opened the Food Lover’s Hillcrest Coffee shop in November­ 2015.”

She said butcher Guncho Petrov has a passion for meat and the traditions of his homeland Bulgaria have not only made him famous in the Upper Highway area, it has earned him the title - “one of the‘best butchers in town”.

“Petrov has a decade of experience in the food industry and was employed to head the meat department at Food Lover­’s Hillcrest in August 2012,” she said.

For seven days a week Petrov presides over proceedings, joking with customers as he dispenses cuts of meat, advising on cooking methods and sharing recipes that customers are eager to try.

What makes Petrov a “cut above the rest”, is his passion for his job and the relationship he builds with customer’s.

“We also have a great range in our biltong bar and a variety of marinated meats ready to braai.”

The bakery and the deli staff are always friendly and willing to assist.
“We have freshly baked goods daily and offer a variety of home-baked products­.”

The coffee shop offers daily specials and excellent meals to cater for everyone’s needs.

“Our seasonal fresh food and baked items, together with service standards that are based on genuine hospitality, make us even more special,” she said.

From fresh farm eggs to select steaks, Food Lover’s has hand-picked only the best quality produce giving costumers glorious tasting food every time.

“We have selected the 20 best sellers from our Westwood Mall to create a unique menu to cater for everyone’s needs,” said Maria.

Gilbert said all the success of the store is due to the amazing community support.
“We would like to thank our loyal customers for their support and assure them that it does not go unnoticed. Our foot traffic in the store has increased over 40% since we took over and we know this is only the beginning,” he said.

Gilbert said there are a few more changes in the pipeline, which will make it an ultimate shopping experience for customers.

“Whatever we do, we always have the customer in mind as they are our number one priority.”

Customers will also be in for a treat this month as it is carnival time once again he said.

“It’s that time of year again because our carnival is around the corner and you’ll be amazed at this celebration of savings.
“As always, we’ll bring you the lowest prices on a variety of products, from fresh produce to hot foods, household goods and more. So pop on down and take advantage of the amazing specials.

“We will also have a popcorn machine and candy floss machine for the kiddies,” added Gilbert.

The duo urge customers to “like” their Facebook page to find out about specials­, what’s happening, news and to post their comments and suggestions.

To experience the quality of Food Lover’s first-hand, visit the Hillcrest branch from 8am to 6pm, daily.


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