The dangers of over pricing property adverTORIAL

2016-11-22 06:00
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PROUD director of 25 agents, Michele Wilson says: “Think of yourself looking to do some shopping… you as a buyer will only settle on something you find value in. Buyers buy a home they see true value in too. Overpriced properties will not get buyers excited. As they shop around in the marketplace they become very discerning and get a good idea of the true value of homes in the area. On average, a buyer would have most probably already seen around 11 similar properties before deciding to put in an offer.
Your property has to stand out as the best choice and the condition of your home must compare well with other similar properties on the market at the time.
When a Seeff agent happens to take a buyer to view an overpriced property, they are the ones who lose credibility, and the buyers lose interest. Serious buyers seldom waste their time by putting in offers on overpriced properties. A genuine buyer, who is able to put pen to paper, does not want to play guessing games with an investment Of such magnitude. Overpriced properties will only get the incorrect feet into their home and sellers do themselves a huge disfavour by losing the correct buyer during the initial marketing time. You have to ensure that you capture the excitement of the buyers in your CORRECT PRICE category before your property becomes overexposed and stale.
Another very important aspect in pricing a property correctly is that when a bond provider arrives at an overpriced property which has been lucky enough to have received a potential buyer… value might not be found by the bank and decline the requested bond with reasons of ‘value not found’. Only deal with a Seeff agent who has been equipped to value your home at the correct price and enjoy a smooth transaction.” - Suppklied

When a Seeff agent happens to take a buyer to view an overpriced property, they are the ones who lose credibility, and the buyers lose interest. Serious buyers seldom waste their time by putting in offers on overpriced
properties.

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