Kia manufacturer leads in quality study

2015-06-25 06:01
The new Kia Sorento.           

The new Kia Sorento. Photo:SUPPLIED

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KOREAN BRANDS, of which Kia forms part of, are performing better than ever in the JD Power Initial Quality Study.

The study shows shows that the gap between Korean brands and the rest of international car market has never been wider, with Japanese makes collectively falling below industry average for the first time in 29 years.

Korean brands lead the industry in initial quality in the United States by the widest margin ever- averaging 90 PP100, which is an 11 PP100 improvement from 2014.

The study examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

The industry experiences a 3% year-over-year improvement in initial quality, averaging 112 PP100 compared with 116 PP100 in 2014.

“This is a clear shift in the quality landscape,” said Renee Stephens, vice president of US automotive quality at J.D. Power. “For so long, Japanese brands have been viewed by many as the gold standard in vehicle quality. While the Japanese automakers continue to make improvements, we’re seeing other brands, most notably Korean makes, really accelerating the rate of improvement. Leading companies are not only stepping up the pace of improvements on existing models, but are also working up front to launch vehicles with higher quality and more intuitive designs.”

The Hyundai Motor Group won awards for its Kia Soul (best compact MPV), Hyundai Accent (best small car), Hyundai Tucson (best small SUV), and Kia Sorento (best mid-size SUV).

The study, now in its 29th year, is based on a 233-question battery organized into eight problem categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded between February and May 2015

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