Corona title partner of JBay Open

2016-11-17 06:01

ONE of the world’s most iconic brands, Corona, is the first title sponsor of the WSL Championship tour event - the JBay Open - in Jeffreys Bay.

The event will now be called the Corona Open JBay.

“We are thrilled to deepen our partnership with Corona at one of the most iconic surfing venues,” says Mark Noonan, Global Chief Commercial Officer for the World Surf League.

Corona and the WSL announced a multi-year partnership in March, 2016, making the brand the official beer of the World Surf League globally.

“We’re very happy with our partnership with the WSL so far and believe there is still a lot more to be done,” says Thiago Zanettini, Global VP of Corona.

“The feedback we’ve received from our on-site activations, athlete partnerships and content collaborations have encouraged us to take our relationship with the WSL to the next level at the iconic South African event. We are excited to become part of JBay’s legendary history and the local lifestyle that complements our ‘This Is Living’ world view. At the Corona Open JBay, we look forward to providing an incredible event experience for both consumers and WSL surfers, while deli-vering unique content and access to surf fans globally.”

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