‘City will benefit from Ukhozi deal’

2015-06-03 06:00

EYEBROWS were raised during a recent Msunduzi executive committee meeting after it was revealed that the city will sponsor R800 000 for the Ukhozi FM 55th birthday bash.

DA councillor Judith Lawrence said she was “wary” of the amount and questioned whether it is guaranteed the city will receive the hoped-for R2,8 million investment value in return.

City Mayor Chris Ndlela put their minds at ease and said the city will benefit a great deal since Ukhozi FM has more than eight million listeners.

“Ukhozi FM is one of the major radio stations in South Africa that actually reaches a lot of Zulu-speaking listeners in Pietermaritzburg.

“There is no doubt that entering into a mutually beneficial partnership­ with Ukhozi FM can assist the municipality­ reach out and be heard by more radio listeners than it is now.”

He said a partnership with Ukhozi FM will prove to be “very strategic” as they can negotiate reduced rates for covering important messages from the mayor or municipal manager when necessary. The annual three-day event in the city will take place from 11 June at various city venues comprising outdoor broadcasts, football and netball games and a music festival on 13 June at the Royal Agricultural Showgrounds.

The R800 000 support will be divided as follows:

• Refreshments for football match players and VIPs - R20 000.

• Accommodation for 36 personalities for two nights - R80 000.

• Stage and sound - R250 000.

• VIP catering - R150 000.

• (An as yet undisclosed) artist - R300 000.

Ukhozi FM says the Msunduzi Municipality will receive R 2,8 million value in return with:

• Tourism value as personalities will speak about their accommodation and Pietermaritzburg on air.

• Interview time for the mayor, municipal manager, communications officer and head of Tourism.

• Branding and visibility­ in all areas of activity.

• VIP entry for officials and councillors.

• Mentions of “Msunduzi Municipality” on air

• Digital exposure.

• “Eyeball” exposure

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