‘Crazee’ about Stikeez

2015-09-09 06:00
PHOTOS: supplied

Sisters Aston (left) and Erynne Marais with their almost completed set of Stikeez.

PHOTOS: supplied Sisters Aston (left) and Erynne Marais with their almost completed set of Stikeez.

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BOTH young and old in PMB are currently caught up in the “Stikeez” craze that has spread from children to adults in pursuit of completing their Stikeez collection, the new marketing tool used by Pick n Pay.

Stikeez, a set of 24 rubber characters no more than two centimetres high, are the talk of the town and have even resulted in some Pick n Pay stores holding “swop days” thus enabling collectors to complete their sets.

Viranna Frank, a mother of two boys, said she has now been “strong-armed” by her children to shop at Pick n Pay in order for them to add to their Stikeez collection.

These tiny plastic toys are given away at till points every time a shopper spends more than R150. There are also other in-store specials promoting certain brands encouraging customers to buy three and get one Stikeez free. The number of Stikeez received by a customer is automatically calculated by the system.

“What the promotion has done is that I am forced to shop at Pick n Pay, which I don’t always prefer to do, but it’s easier to go to Pick n Pay rather than face Evan and Callum carrying a Spar or a Checkers packet,” she said.

Workplaces are abuzz with adults collecting and swopping the little rubber characters.

Winsome Mouton is looking forward to completing the collection.

“I have 19 of these creatures on the top of my microwave, no doubles. I have given those away and now I’m waiting to complete my set with the five outstanding,”

Brenda Jordan, a Alexandra High teacher, said she is not sharing the Stikeez with her children.

“My kids? No ways, they’re all mine.”

In a desperate attempt to complete their sets people have turned to the online classifieds site, Gumtree, and put them up for sale or swop.

“As a parent, I know first-hand that children are begging to go to Pick n Pay just to complete their collection before the promotion ends. Classifieds is a great way to quickly get your hands on that missing Stickeez, without spending the R150 and ending up with duplicates,” said head of Gumtree marketing, Claire Cobbledick.

The average price for a Stikeez on Gumtree is R10, while completed sets are going for R200.

Cobbledick said it seems as though sellers are extremely successful and in 24 hours of posting the advert for a Stikeez, it had been sold and the advert removed.

“It’s a great demonstration of how you can use the Internet safely to network and source exactly what you want for less, rather than trudging to the supermarket every day and increasing your basket size unnecessarily. You can still enjoy the fun of hunting for them online, and it’s easier on your pocket,” said Cobbledick

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