From humble beginnings to SWEET success

2015-05-20 06:00
PHOTO: nicole john

Tasha Jardim and her fantastic fudge business has become a household name not only in Pietermaritzburg and the Midlands but across South Africa.

PHOTO: nicole john Tasha Jardim and her fantastic fudge business has become a household name not only in Pietermaritzburg and the Midlands but across South Africa.

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FROM humble beginnings in her mother’s kitchen with a block of butter and a bag of sugar, Tasha Jardim and her “fantastic fudge” business has become a household name not only in PMB and the Midlands but across South Africa­.

Jardim, who matriculated from Carter High, is a professional chef by trade and recently came third in the “female entrepreneur” category in the 2015 Business Excellence Awards in Portugal.

A total of 240 businesses from Africa­, Europe and the Middle East entered the wards, sponsored by ActionCoach and recognises the “best of the best” in the business world, honouring the achievements and accomplishments of business owners.

Jardim also won the Umhlanga Women Achievers “Achiever of the Year” award at the end of 2014 and attributes her success to hard work, dedication­ and a love for people.

Jadim said she never planned for her fudge-making to grow as much as it has.

“I never planned to be where I am now. I used to go to markets and expos all over and by word of mouth my customer base grew.”

The name “Tasha’s Fantastic Fudge” was developed by her son who also came up with the first branding of the company.

The recipe used is three generations old and has been handed down to her from when she watched and learnt how to make fudge from her aunt in Cape Town while studying to become a chef.

At the start of the business the basic plain fudge was a hit and continues to be the best seller however, as business started growing so did Jardim’s flare for trying out new flavour combinations.

There is a range of flavours including the latest 2015 flavours - Top Deck, Coconut Ice and Red Velvet. Each batch of fudge is handmade in the factory­.

A member of the Pietermaritzburg Chamber of Business, Jardim has supplied­ fudge for various corporate functions, weddings, birthdays and school events.

She has a staff of 13 and recently purchased and branded a new business vehicle.

Jardim supplies Dis-Chem, Save and Food Lover’s Market, but has distributors across the country and has an option for people to buy online.

“Winning these awards has opened up so many horizons for me and my business.

“I think it’s important for others to know that no matter what the business is, you can make it grow.”

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