Metered taxi operators join city tourism ambassadors

2015-04-30 14:31
PHOTO: supplied

Msunduzi Pietermaritzburg Tourism Association (MPTA) recently held a meeting with the metered taxi industry to discuss its importance in the tourism sector. At the meeting (from left) Junaid Sayed, Karuna Dewraj, Norman Mkhize, Dum

PHOTO: supplied Msunduzi Pietermaritzburg Tourism Association (MPTA) recently held a meeting with the metered taxi industry to discuss its importance in the tourism sector. At the meeting (from left) Junaid Sayed, Karuna Dewraj, Norman Mkhize, Dum

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THE Pietermaritzburg metered taxi is an important sector in marketing and selling the city to tourists and potential investors.

This was one of the highlights during the recent City Tourism Ambassador’s Programme meeting between the meter taxi representatives and the Msunduzi Pietermaritzburg Tourism Association (MPTA).

MPTA began the City Tourism Ambassadors’ Programme two years ago with an aim of creating proudly Pietermaritzburg citizens who can confidently sell Pietermaritzburg, the City of Choice, in order to increase the influx of visitors.

The programme has also been joined by the Greater Pietermaritzburg Midlands Region Metered Taxi Association (GPMRMTA).

Participants in this programme are only legal meter taxi operators, who are properly registered with the municipality and are m embers of the association.

To effectively and efficiently sell the city, the programme covers important tourism elements, including customer service and communication, tourists’ safety, the needs of tourists, overview of the tourism industry and background knowledge on the city of Pietermaritzburg.

“We wanted to create a proud Pietermaritzburg resident who can sell our city as a tourist destination. If the people in the taxi industry do not know our city that means they will not be able to take tourists to places they need to visit. That becomes a problem. The taxi industry is an important part of tourism,” said MPTA director Dumisani Mhlongo.

On issues of tourists’ safety, Mhlongo added it is important that tourists are alerted about crime hot spots without setting off alarms.

“Tourists need information on how they should look after their belongings and need to be provided with emergency numbers. People are the reason the taxi industry exists,” said Mhlongo

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