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2015-09-02 06:00



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PARENTS in supermarket till queues often find themselves paying a few extra rands when their children cave into the temptation of the sweets and chocolates surrounding them.

Woolworths has taken a bold step in promoting healthy eating by removing sweets and chocolates from the checkout queues in their stores, keeping in line with its pursuit of offering South Africa food that’s better for its customers.

As part of Woolworth’s Good Food Journey, which has been running for over 10 years, significant steps have been taken towards providing customers with better choices which included the removal of MSG and tartrazine use in food and a substantial salt and sugar reduction in many foods products.

“As the next step on this journey, Woolworths has made the decision to remove all sweets and chocolates from our checkout queues, reflecting our commitment to providing alternatives for children and parents,” stated a recent press release.

Since the inception of the Good Food Journey Woolworths removed the equivalent of 20 million teaspoons of sugar from juices and nectars, reduced the sugar content across the yoghurt­ range by 15% and, by making over 100 of its own brand foods, has reduced about 35 tons of salt. These include breads, cereals and deli meats, as well as biltong, cheese, boerewors, fish, party snacks and some frozen foods.

Spencer Sonn, member of the Foods Leadership Team at Woolworths, said that he was delighted the company had committed to removing the sweets and chocolate from the isles.

Woolworths will be engaging with customers to find out what alternatives they would like to see in the checkout aisles.

Cheryl Abrahams: That’s a good start. Now how about removing products that contain GMOs.

Niran Mansingh: Doesn’t help anything as long as it’s in the store people will still buy them

Gail Oellermann: It’s what parents want. Children always wants sweets. They throw tantrums :-).

Lauren Ellis Barbour: I think it will certainly help.

Des-Marié Shaw: Awesome idea!! :-)

Kelsey Coady: Saving poor parents!!! GREAT IDEA!!

Barrie Paine: Overdue. Woolies being responsible retailers at last.

Michelle Habbick: Makes no difference in my life. If my children have asked for anything in the checkout aisle and I have said no, that is it, story over. No tantrums or issues! We all, in our home, also have really great self control. Blessed!

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