Women want midlife-crisis cars too

2015-04-30 14:31
PHOTO: sourced

A survey by global research specialist Ipsos claims to show that women want midlife-crisis cars as well.

PHOTO: sourced A survey by global research specialist Ipsos claims to show that women want midlife-crisis cars as well.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

IT turns out women are also susceptible to buying midlife-crisis cars, at least according to a survey by Ipsos.

It’s a common theory that when a man reaches middle age he will rush to buy the new car he’s had his eyes on years.

A survey by global research specialist­ Ipsos claims to show that women want midlife-crisis cars too.

The survey revealed that, on average, one in four respondents were likely to buy a midlife-crisis car – 30% of men and 21% of women.

The sexes differed, however, on the type of vehicle they were likely to buy - top pick among men was a sports car (24%), among women an SUV (19%).

You might think of a red sports car as the classic midlife car but according to the survey 20% said that they would choose a black vehicle; 19% opted for silver or grey. Blue and red were tied on 17%, yellow was dead last with two percent of the vote.

The Ipsos survey also showed 29% of men were “feel good” about middle age but only 22% of women.

Overall, respondents felt positive about later life, saying it was “a time for fresh opportunities and experiences”.

Robyn Farrell, 1st for Women Insurance executive head, said: “Reaching middle age should be a time of celebration – you’re older but wiser and better equipped to deal with all that life throws at you.

“This is reflected in your insurance premium, too, as once you hit the big five-oh you can usually benefit from lower premiums because you’re viewed as a more responsible driver due to the amount of driving experience you have.” - Wheels4Women

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

'ANC’s NEC must quit'

2016-10-23 06:00

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Financial advisors – Do you need one and should you get one?

The good, the bad, and everything else you need to know when considering hiring a financial advisor.


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.