Arts in the Park gets new partner

2016-03-02 06:00
PHOTO: kavitha pillay At the announcement of the new partnership (from left) Babu Baijoo (Msunduzi Municipality speaker), Thobeka Mafumbatha (Msunduzi Toursim manager), Dumisani Mhlongo (Msunduzi Tourism  director), Lihle Dlamini (SANBI marketing and communications director), Siphuxolo Ngqasa (PMB marketing and communication officer), Lwazi Nsele (Msunduzi Tourism chairman), Allen Nene     (Botanical Garden curator) and Kevin Palium (Creative Arts College CEO).

PHOTO: kavitha pillay At the announcement of the new partnership (from left) Babu Baijoo (Msunduzi Municipality speaker), Thobeka Mafumbatha (Msunduzi Toursim manager), Dumisani Mhlongo (Msunduzi Tourism director), Lihle Dlamini (SANBI marketing and communications director), Siphuxolo Ngqasa (PMB marketing and communication officer), Lwazi Nsele (Msunduzi Tourism chairman), Allen Nene (Botanical Garden curator) and Kevin Palium (Creative Arts College CEO).

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ART in the Park (AIP) 2016 will this year give developing artists a platform to showcase their work through a new partnership it has made with Creative Arts College.

Last week AIP announced it had joined forces with Creative Arts to assist with delivery of this important event, and, as a skills development organisation, will enhance efforts to support emerging artists.

“South Africa is not short of artists. It is our duty to grow their skills in all facets. Art in the Park will give them a platform to showcase and trade their work.

“ We look forward to working with Msunduzi Pietermaritzburg Tourism in the Botanical Gardens,” said Kevin Palium, Creative Arts CEO.

Dumisani Mhlongo, director of Msunduzi Pietermaritzburg Tourism Association (MPTA) said this year’s AIP has a new vision to compliment its new venue and date.

AIP 2016 will now take place from 4 to 8 May to avoid clashing with the Royal Agricultural Show and Comrades­ Marathon, which has always created pressure for accommodation sector in the city.

“We reflected on the age of the show and realised we could not go on in the same format so this year Art in the Park is completely repositioned with the brand legally registered and corporate identity developed,” he said.

This year the event will take place at the Botanical Gardens in the avenue of trees.

Artists will be set up along the pathway of the trees in a zigzag shape making the artwork easy to see and enable people to move comfortably through the area. Visitors can look forward to diversified activities aimed at driving foot traffic and maximising art sales.

The garden has many facilities including braai area, children’s theatre facilities, food pavilion and concert and picnic area and is secure, which is a key necessity for expensive art pieces that AIP show carries.

The new elements being incorporated into the four-day event has been done in order to change the demographics of visitors, mainly attracting a younger audience.

“We have changed the activities and added digital art and a craft village, among other things, in order for the event to attract new people,” said Mhlongo.

Msunduzi Municipality speaker, Babu Baijoo, extended best wishes and blessings to the event organising team. “Change is inevitable and it was not through negative issues that the decision was taken to move the venue.

“Alexandra Park is developing as the city’s sports precinct so the move for Art in the Park is good. It will give the event an opportunity to grow and include aspects that would not have been possible at another venue. We congratulate you and wish you well for the upcoming event,” he said.

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