Blinding advertisements

2016-10-12 06:00

WHAT started as a few advertising signs at the Birmingham-Bhambatha roads intersection has since increased, with more businesses erecting advertising boards at the entrance to Birmingham Road.

While I am not sure of the by-laws regarding outdoor signage, the guidelines in the South African Manual for Outdoor Advertising (Samoac)­ state:

5.1.2 Safety

• No advertisement or advertising structure, as permitted by Samoac, shall in the opinion of the roads authority be so placed or contain an element which distracts the attention of drivers in a manner likely to lead to unsafe driving conditions;

• No advertisement or advertising structure, as permitted by Samoac, shall be attached to a road traffic sign or signal (unless specifically provided for in the SADC-RTSM or the SARTSM), obscure a road traffic sign or signal, create confusion with a road traffic sign or signal, interfere with the functioning of a road traffic sign or signal or create a road safety hazard in the opinion of the roads authority.

The traffic lights are surrounded by these signs, which in my opinion pose a distraction to drivers.

The matter of advertisers that attach­ signs to traffic signs also necessitates­ intervention by local authorities­, as do election posters that can still be seen around the city.

The valued opinion and proposed action from our traffic authority will be appreciated.



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