Darling of the airwaves

2017-05-03 06:00
PHOTO: suppliedUmgungundlovu FM radio jock Siphiwe Sibiya.

PHOTO: suppliedUmgungundlovu FM radio jock Siphiwe Sibiya.

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SIPHIWE Sibiya is cementing her name as one of the hottest properties in the community radio sphere.

Thousands of people tune in to her show Ngivumele ngiqede usuku nawe on Umgungundlovu FM every Tuesday and Thursday from 9 pm to midnight.

Sibiya started out as a producer for a children’s show on KZN Capital 104 and rose to become the host of a midday show, Sukuma Sakhe, and then in July she joined Mgungundlovu FM and took over her current show.

She said her love for music that saw her listening to radio and mimicking her favourite presenters may have been a telltale sign that her future would be to produce pleasant content for her listeners.

“I grew up listening to radio greats such as the late Eddie Zondi, Linda Sibiya and Bob Mabena. The way they packaged their shows and the music they played inspired and grew my love for radio.

“I did not imagine myself anywhere else but behind the mic and thus far it has been a fulfilling journey.”

Sibiya said in 2011 while studying electrical engineering at the Vaal University of Technology she had a friend who worked at Vaal radio who would occasionally invite her to the station during her shows.

“I was fascinated about how the shows were put together. Being in that environment had a huge impact and I ended up working at the campus radio station part-time.”

Upon finishing her studies, Sibiya returned to Pietermaritzburg where she was recruited by KZN Capital 104.

“I got hired by KZN Capital and I started off producing a children’s show before an opportunity to host the midday show presented itself.”

Sibiya said her drive has nothing to do with fame, she is more concerned about empowering the community of Pietermaritzburg.

“I try and keep my shows educational for the benefit of listeners, who have taken time to tune in. I go all out and do thorough research on various topics because I believe that content is key. I never go on air unprepared because I respect the mic and the opportunity I have been afforded.”

In 2016 she joined Umgungundlovu FM and took over the 9pm to midnight slot.

“The station manager had confidence in my abilities and gave me this slot. I was a bit nervous at first because it was a new challenge. I had never done a night slot and I knew being given a chance was a trial and I had to deliver to the best of my abilities. The response from listeners has been great.”

Sibiya, who also holds a radio production diploma, said through her determination and drive she wants to end up working for a commercial radio station.

“Community radio is a stepping stone to bigger things. In future I would like to join a bigger station and also go overseas to gain experience about the industry to make sure our audience remains locked onto our platforms.”

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