Deejay determined to break barriers

2016-11-16 06:00
Simphiwe ‘Muvo De Icon’ Mshengu.PHOTO: supplied

Simphiwe ‘Muvo De Icon’ Mshengu.PHOTO: supplied

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AN upcoming local deejay and businessman is set to put Pietermaritzburg­ on the map, musically.

Simphiwe “Muvo De Icon” Mshengu (24), from Naiperville, who owns Icon Muzic record label, says with the expertise he gained while completing his digital music production and composition course at Soul Candi Institute of Music he wants to be known as one of the most respected deejays in the country.

Mshengu, a public relations (PR) graduate, says he was passionate about music from an early age.

“When I enrolled for my public relations course I had a plan, I didn’t just study PR, I knew it would be beneficial in the long run because I wanted to pursue music. PR and music go hand in hand, as a deejay I know I will not be reliant on anyone to help me in promoting my craft because it’s a skill I acquired through studying PR.”

After finishing his diploma in 2010 Mshengu left for Johannesburg where he enrolled for a one-year course with Soul Candi Institute for Music.

“Soul Candi opened me up to new opportunities and changed my understanding of music.

“It grew me musically and moulded me as a DJ and I really learnt a lot. Now I’m ready to impart that knowledge to other upcoming musicians and deejays in my city.”

During his stay in Johannesburg Mshengu made a brief television appearance on Ka-Ching, a game show on Mzansi Magic. He was also a finalist on 1’s and 2’s, a DJ talent search competition that aired on SABC1.

Mshengu who says he looks up to DJ Tira and says he believes he can start a movement in Pietermaritzburg that could take over the music industry.

“As artists in Pietermaritzburg, I think we should unite to be able to break into the industry.

“I admire the likes of DJ Tira who has penetrated the industry without moving to Johannesburg.

“I think Pietermaritzburg has the potential of doing the same thing and I want to pioneer that movement.”

He said he is excited to have a music video for his new hit single On It that features local vocalist Vanessa Jackson, which is coming out soon.

“We just shot the music video and it will be aired on Channel O, Trace, MTV and Soweto TV before the end of the month.

“The single is also available for download on iTunes and the link for the music video will also be distributed to our fans on social media as soon as it is out.”

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