New chair for district community tourism

2016-12-14 06:02
PHOTO: NOKUTHULA KHANYILE Lwazi Nsele.

PHOTO: NOKUTHULA KHANYILE Lwazi Nsele.

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THE new chairperson for the Umgungundlovu District Community Tourism Association (UDCTA) is determined to deal with transformation in the tourism industry.

Lwazi Nsele, who recently took over the reins, said he wants to integrate the township and rural tourism products to encourage more domestic tourism activities.

UDCTA is an organisation made up of tourism associations from all seven municipalities under Umgungundlovu District.

The association seeks to ensure that the industry is unified and speaks with one voice when engaging stakeholders on issues affecting tourism.

“Our duty is to co-ordinate all tourism-related activities within a particular district and local municipality. We integrate provincial tourism objectives into the district and local plans and priorities and make recommendations to councils.”

Nsele said one of their main objectives is to strengthen local tourism potential and facilitate the integration of tourism plans to the broader development objectives of the municipalities.

“We look after the interests of tourism businesses and tourism organisations and ensure that they run smooth and get whatever assistance they require from the municipalities. We are also looking at developing a lot of tourism products for the benefit of the emerging tourism entrepreneur.”

He said as the association they also want to create awareness for people to understand the contribution of tourism to the economy.

“We need to work together as a unit with the public and private sector and communities. Tourism can be used as a vehicle to solve issues of unemployment by means of encouraging the youth to start businesses to service tourists.”

He said he wanted to build on what the previous executive members of the association had already achieved.

“We want to put Umgungundlovu solidly on the map by empowering people to promote it wherever they work, everyone should be proud to be a resident of the district and also encourage other people to come and explore all the rich heritage tourism products we have to offer.

One thing we understand in tourism is one can’t do things alone, all stakeholders must market the district together,” said Nsele.

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