Mayor’s intervention for local sport welcomed

2015-09-16 06:00

EP Rugby President Cheeky Watson has welcomed mayor Danny Jordaan’s proposed intervention of a total restructure in both the EP Kings and Chippa United administration.

Watson said he was proud to be associated with Jordaan who he said, had played a very proactive role in the city thus far.

“Jordaan has made a tremendous impact, with very proactive and innovative ideas. We will do anything to impact the city in a more productive way. Our talks are in the early stages but anything that will increase the economic impact of the city we will welcome,” said Watson.

This comes after Jordaan announced that he was in talks with the EP rugby boss and Chippa United’s Siviwe “Chippa” Mpengesi to integrate the two giant teams’ administration and help the teams financially.

Jordaan said he wants to reconstruct the business model of sport in the city to get teams that can compete with the rest – in this country, and the best in the world.

He said that it was very important for the city to have winning teams and a culture and desire to be in those teams.

“There should be an administrative reform at EP Kings and Chippa United. There must be a commercial re-engineering of where their revenue comes from and a reconstructed relationship between the stadium and these two entities.

“In sport, you need to take the matches and have a venue which is world class to sell advertising hospitality and match day revenue in order to generate revenue to support the team. You must then look at what are the major expenses and try to organise that,” said Jordaan.

Jordaan said he had also observed the challenges in local cricket. “The challenges for cricket are to ask the question if there is a world cup today would they include their stadium at its current state? We have to look at St George’s Park and whether it complies with world stages and if there are any improvements required to bring it back to a world class venue. I have seen the reports and we are going to engage with cricket.

“As far as rugby and football are concerned, the stadium is the best in the world. The line of sight is uninterrupted; its perfect. Hospitality is wonderful, so we must ask how can we increase revenue and how can we have a more efficient administration and if you put the two entities in one company you cut the overhead cost of administration,” he said.

Jordaan made an example of international football club Real Madrid saying it was handling other sporting codes in its administration. “It’s no problem to have two entities with one administrative structure, cutting the cost of having two CEO’s, two finance managers, and two marketing managers because if you play in one venue there might be one marketing approach,” he added.

Jordaan said creating a sustainable revenue stream and an additional revenue into the sport with the best players was going to help the image of local teams. “Today’s sports people follow icon players and if you want to change the fortunes of cricket then get AB de Villiers, or get Victor Matfield to play for EP Kings and only then the stadium will be full...

“The Kings will play in Super 15 next year and they must have a better team and must have more resources. It cannot be that the players play without being paid because there are financial difficulties. We cannot close our eyes to these things. We have to engage and we did engage and we are going to come with a proposal as to how we propose to deal with this matter,” he added.

Mpengesi said they would have a second meeting with Jordaan next week to discuss his proposal and it was premature to comment at this stage

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