PE Express grows to 100 000 copies

2015-08-19 06:00

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PORT ELIZABETH Express, the biggest free local newspaper in the Eastern Cape, will from September 2, 2015, increase its print order even further – from 90 000 copies to 100 000 copies being distributed weekly.

“The demand from our readers for more copies to be printed proves that print is indeed not a dying breed if a publication, while changing with the times, remains indispensable for both its readers and advertisers,” said Bettie Giliomee, regional editor of EP Media.

According to Tasmia Ismail, general manager of EP Media and Die Burger the increase in print order was necessitated by the rapid housing developments in the metro, as well as the growing retail market.

“This is proof that we have been and always will be the preferential local medium of choice for both our readers and advertisers,” said Ismail.

PE Express is a publication of EP Media which has a footprint throughout the Eastern Cape with 7 titles publishing 280 000 free copies on a weekly basis.

Publications cover the area stretching from Bizana in the east to Jeffrey’s Bay in the west with the inland towns of Mthatha, Butterworth and Uitenhage also being covered.

Since the first edition of PE Express was published on November 16, 1983, the newspaper has held steadfast in good and difficult economic times, keeping to the promise made in the first edition of being an exclusive newspaper for all the residents of the Friendly City – from the housewife to the businessman and the sports lover.

“As the face of the community changed over the 30 years, so has the PE Express kept fulfilling this promise, and to this day remains in high demand by our community,” said Giliomee.

The newspaper has also embraced the digital era with a big social media following due to breaking news of local interest being covered minute by minute as and when it happens. Its stories can also be read on the popular News 24 website.

So what is it that makes PE Express so popular that in a time of social media bringing news to our screens and fingertips 24/7, people still want their local newspaper in their postbox on a Wednesday?

“Ironically, it’s exactly the very thing that makes facebook and other social media so popular, that keeps a local newspaper going strong – the fact that it tells readers about people, issues and events which have, or could have, a direct impact on their lives.

“And while social media is not always a trustworthy source of information, readers know that they can rely on PE Express to be credible and have the correct facts,” said Giliomee.

PE Express is the perfect family read with an equal male and female readership and with over 70% reading all 4/5 copies per month. More than 80% of our readers receive their copy at home and read almost all of the paper. Close on 80% of our readers are interested in community news and advertising promotions, and therefore strengthens our position as the advertising medium of choice for Port Elizabeth.

Said Ismail: “Advertising plays a critical role for businesses in the PE metro and PE Express delivers tenfold on this. A total of 90% of our readers prefer their advertising in the newspaper and 80% have an eager appetite for sales promotions. Our readers travel an average of 6km to their nearest shopping centre and 62% of them do their main shopping on a Saturday.

“We are very proud to be delivering an advertising source that is reliable, cost effective and delivers the responses that our clients have seen to be true for over 30 years,” said Ismail.

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