Local graphic designer makes it big in Chicago

2016-05-11 06:00
Port Elizabeth graphic designer Udesh Chetty is the visual effects supervisor at The Mill in Chicago – one of the world’s biggest post-production houses.                Photo: SUPPLIED

Port Elizabeth graphic designer Udesh Chetty is the visual effects supervisor at The Mill in Chicago – one of the world’s biggest post-production houses. Photo: SUPPLIED

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A HOLIDAY visit to a high-end visual effects company in New York led to a dream job offer in Chicago for Port Elizabeth graphic designer, Udesh Chetty.

While on holiday in New York City a couple of years ago, Chetty visited his then future company’s office in downtown Manhattan where he met some heads of department and discussed work opportunities.

A few months later, he received a phone call from their office in Chicago, offering him a job.

Chetty is now the visual effects supervisor at Chicago’s The Mill, one of the biggest post-production houses in the world.

Since completing his BTech in Graphic Design at Nelson Mandela Metropolitan University in 2003, Chetty has worked primarily on television commercials as a visual effects artist and supervisor.

In 2014, he won a craft gold Loerie Award for his visual effects work on Prudential’s “South Pole” TV commercial directed by Velocity Films – it was the only visual effects craft gold awarded that year.

The prestigious Loerie awards are presented annually to honour the finest brand communications specialists across Africa and the Middle East, in fields including video, digital media, design and advertising.

Chetty’s accolade made his relocation process and the transition into his new job at The Mill much easier.

“Besides having work published and having won internationally recognized awards in my visual effects work, having a BTech degree was also helpful,” said Chetty.

NMMU lecturer and head of the Applied Design department, Mike Swanepoel, said he remembers Chetty, who received a mark of 100% for his BTech practical portfolio, as a diligent and talented student.

“He was a talented illustrator and this served him well in constructing characters and scenes within the 3D environment,” he said.

Swanepoel continued to express how proud he is of Chetty’s success.

“It is always rewarding as lecturers to see our students succeed, especially on an international stage.”

Before moving to Chicago, Chetty worked as a graphic designer and motion graphics artist at Searle Street Post Production in Cape Town.

Some of his work includes the Jeep ‘4x4ever’ TV commercial, Alfa Romeo’s ‘If emotion made a car’ commercial, and the Cadillac Escalade ‘The Herd’ TV commercial.

Chetty creates digital pop art, exploring visual parodies and narratives through illustration, 3D rendering, and photo manipulation. He does this using among other apps, Autodesk Flame, a software application which allows artists to manipulate digital film footage.

When asked to advise those hoping to make it in the industry, he said newbies in the industry needed to spend more time dedicated to their art.

“A vocation in the arts, like any other field, requires a lot of time, dedication and passion in order to attain your goals. Constantly learning and creating in your spare time definitely gives you the edge in a professional environment,” he said.

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

PARTNER CONTENT
WATCH: How education can change a life

A university education gives students the chance to create a better future for themselves, their families and to opportunity achieve their dreams.

/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.