Students to host fashion show for Yokhuselo Haven

2017-06-14 06:02
From left are Jessica Preston, Jodie Small, Bradley Ford, Oarabile Modibana (Miss Mamelodi Sundowns EC Princess 2016), Zaanri Sharp and Cailin Woods.   Photo:ANIKA       DE BEER

From left are Jessica Preston, Jodie Small, Bradley Ford, Oarabile Modibana (Miss Mamelodi Sundowns EC Princess 2016), Zaanri Sharp and Cailin Woods. Photo:ANIKA DE BEER

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A GROUP of five BA Media, Communications and Culture students at the Nelson Mandela Metropolitan University (NMMU) created a fictitious PR firm that is planning to host a fashion show in August in aid of Yokhuselo Haven.

Yokhuselo Haven, located in Humewood, has for the last 30 years been providing a safe refuge for women and children in Port Elizabeth who are affected by domestic violence.

Megaphone Media, the fictitious PR firm created by Jessica Preston, Jodie Small, Bradley Ford, Zaanri Sharp and Cailin Woods, will host the Purple Liberation Fashion Show in an effort to address the issue and break the cycle of domestic violence.

The project is aimed at helping the students put the theory of their studies into practice.

The fashion show will take place on August 8, the day before Women’s Day.

“The proposed initiative is scheduled for implementation on August 8 in commemoration of Women’s Day and will take the form of an empowering fashion show,” said Sharp, CEO of Megaphone Media.

Local designers will showcase their creations in various shades of purple, which is the colour of support for domestic violence victims, and various local and international celebrities and models will also attend the event. Guests will be urged to wear purple to the event to show their support for the initiative.

According to Lindsay Ziehl, manager of Yokhuselo Haven, Port Elizabeth has the highest rate of domestic violence in the country.

“We don’t want any more deaths. We want women in terrible situations to come forward for help,” she said.

Ziehl added that the principal need of those who are abused is the need to be safe, which is what they aim to provide at Yokhuselo Haven.

During the media launch of the initiative, Preston concluded her presentation with a quote by the late Nelson Mandela: “We enter into a covenant that we shall build the society in which all South Africans, both black and white, will be able to walk tall, without any fear in their hearts, assured of their inalienable right to human dignity - a rainbow nation at peace with itself and the world.”

The Purple Liberation Fashion Show will take place on August 8 at 6:30pm for 7pm at The Tramways Building. Tickets are R150 per person. All proceeds will go to Yokhuselo Haven.

For more info contact Zaanri Sharp on 082 716 5243 or Jessica Preston on 081 582 2336.

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