Tavcor Motor Group appointed by Fiat Chrysler Automobiles SA

2016-04-06 06:00

THE announcement by Fiat Chrysler Automobiles South Africa (FCA SA) to expand on its 39 dealerships across Southern Africa marks a new era for the Tavcor Motor Group as they are welcomed to the dealer footprint and take over the sales and service operations for FCA brands within the Port Elizabeth area.

The new multi-franchise motor dealership will operate as Tavcor Auto Sales Pty Ltd (TAS) at the foot of Mount Road from the old Audi building, housing Jeep, Alfa, Fiat and Fiat Professional, as well as the Suzuki brand.

Each brand will have a dedicated showroom and sales personnel to ensure focussed service.

Group CEO Garrick Bowker said, “We are excited about the move. The investment into the dealership will enhance the customer experience with these unique brands.”

“With the high visibility on Mount Road and an easy access location specifically for after-sales services, we can expect to gain market share benefitting from our strong used car operation and large service capacity.” Bowker added.

This enthusiasm is well founded, as these brands will now be backed by a large service and parts operation in North End at the Tavcor Technical Centre in Perkins Street.

The technical centre will have the capacity for 16 hoists and the ability to service in excess of 40 vehicles per day.

With an estimated dedicated staff complement of 20, Jeep, Alfa, Fiat, Suzuki, Chrysler and Dodge customers can expect an individualised ownership experience at the new dealership.

“Our challenge will be to come on stream as soon as possible to offer product support through the parts and technical sides of the business,” said General Manager Andrew Angles, pointing to the Tavcor Motor Group’s unwavering commitment to parts availability and excellent product knowledge.

“With more than 65 years’ experience in the automotive industry and investing in our people, the addition of these legendary brands will fit with the proud history that encompasses the Tavcor Motor Group and we are confident that these customers will have a noticeably different experience,” Angles said.

Adding to this sentiment, Angles said, “We understand that our Jeep, Alfa and Fiat customers enjoy a high level of customisation and we welcome performance and accessory brand Mopar to our stable at the new dealership.”

Tavcor Auto Sales will commence business on May 1.

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