Turning business into goodness

2016-12-14 06:01
The new Coffee For A Cause Café at the Boardwalk that was launched on December 7. Photo: SUPPLIED

The new Coffee For A Cause Café at the Boardwalk that was launched on December 7. Photo: SUPPLIED

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UNEMPLOYED youth from previously disadvantaged communities not only get the chance to become trained baristas, but they also form part of an initiative which sees all the profits generated pumped back into the social upliftment of the needy.

The recently launched Coffee For A Cause Café at the Boardwalk is a speciality coffee pop-up store that uses all profits generated for social good through the Red Band Barista Academy, which trains unemployed youth from previously disadvantaged backgrounds in the art of coffee pouring and latte art.

To date, the academy has trained 70 new baristas with the majority having been employed at local coffee shops around the city.

Coffee For A Cause is a fundraising initiative of the Leva Foundation, a non-profit organization (NPO) in Port Elizabeth.

It has gained popularity with its participation at the Valley Market. To date, it has raised R150 000 for social upliftment and the training of baristas.

Coffee For A Cause has partnered with the Boardwalk over the festive season. It will be selling artisanal coffees, refreshments and confectionery items.

All profits will go to the Red Band Barista Academy in order to continue training baristas and help them find employment.

“The set-up and shop fit of the coffee shop was done by our Woodwork team. This project helps homeless men get off the street through the building of pallet furniture,” said Ryan le Roux, Managing Director of the Leva Foundation.

“Everything in the coffee shop has a purpose and story behind it. We want people to know that even through buying a coffee they will be making a difference to someone’s life. Because if we spend so much of our lives in business and work, surely this time should add value and meaning to the world.”

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